Corporate stand design for SIDI, a group of design furniture producers, at the Möbelmesse Fair in Cologne, Salone del Mobile in Milan and Maison et Objet Fair in Paris.

The commission was to design a group stand leaving the interior free to allow each company to decorate it. The corporate stand had to be neutral in order to not interfere with each companies’ identity.

In this way, a huge brilliant black frieze gives the same image to the different group’s companies, leaving the lower part of the stand empty. The reflections produced by the frieze created an elegant integration with the environment. With Stefano Colli.

Picture by Jordi Tost

Picture by Jordi Tost

Picture by Jordi Tost

Picture by Jordi Tost